How to get your board to say "yes" to engineering spend!

• 11 minutes video showing how to get the board to say "yes" to more budget for engineering in an industry that uses both hardware and software
• ONE BEFORE and AFTER case study example from a real CTO
• See what the CTO's message was when it was not approved by the board
• See what the CTO's message was when it was approved by the board
• Know how the CTO's presentation changed to get board approval straight away
• See how the CTO got $5M for a hardware & software product

This is for you if you:

• Have an upcoming board / EMT (executive management team) meeting and are unsure how to make your business case for more budget for engineering
• Want a clear structure for your presentation
• Want to see a real BEFORE and AFTER example to inspire you to do your own
• Have presented to the board or EMT before and it has not gone down well, your proposal wasn't approved and you are unsure about why.

This is not for you if you:

• Want to see several examples across different industries (eg SaaS, B2C, eCommerce, Mobile Apps)
• Translate engineering concepts into business concepts all the time
• See yourself as an expert at pitching for resources.