How to get your board to say "yes" to engineering spend!

• 11 minutes video showing how to get the board to say "yes" to more budget for engineering in an industry that uses both hardware and software
• ONE BEFORE and AFTER case study example from a real CTO
• See what the CTO's message was when it was not approved by the board
• See what the CTO's message was when it was approved by the board
• Know how the CTO's presentation changed to get board approval straight away
• See how the CTO got $5M for a hardware & software product.

What do I get out of this 11 min video? Surely you can't solve all my problems with such a short video?

You should get several insights about what sort of information the board would find credible when asking for more budget for engineering. This should help you identify what you might have missed in your own presentation to the board and how to do it better next time. If you don't get any insights, just let me know, and I will give you 100% your money back!

Why aren't you sharing this video on YouTube for free?

Because this is a real business situation and I am not comfortable with the level of real business information and detail we share to be freely available online. On YouTube no one would go into the level of real business information and detail that I go into this video.

Will this video solve all my problems with the board?

No, it's not a magic wand. But if you delivered a presentation to the board that fell flat (you had no questions from the board) or your proposal did not get approved, the last 5 min of the video show you what a credible tech presentation to the board looks like in terms of the structure and content it requires. This should help you identify what you might have missed in your own presentation and how to do it better next time.

Will this video up-sell me other videos or coaching with you?

No. It is a stand alone video to show you what good looks like, vs a common mistake CTOs make when presenting to the board. There is no up-selling at the end. You are not paying to be advertised to. You are paying to see real presentation content from a real CTO in a company of 4,000 staff.

Who are you - why should I trust your advice?

Since 2013 I have been guest lecturing on the topic of presenting science and technology initiatives to secure funding at various Cambridge University departments, including Cambridge University Judge Business School, Cambridge University Enterprise (the business launching arm of the university), Cambridge University Department of Engineering, Institute for Manufacturing business arm called IFM Engage, Cranfield University and many other universities in the UK. For over a decade I have been teaching engineers how to pitch for investment for their startups and helped them secure millions of pounds (check my 250+ LinkedIn Recommendations) and helped engineers and CTOs in companies as small as 10 and as big as 100,000 to translate technical concepts into business goals.

This is for you if you:

• Have an upcoming board / EMT (executive management team) meeting and are unsure how to make your business case for more budget for engineering
• Had a board meeting where you presentation about engineering/tech didn't go well
• Want a clear structure for your presentation
• Want to see a real BEFORE and AFTER example to inspire you to do your own
• Have presented to the board or EMT before and it has not gone down well, your proposal wasn't approved and you are unsure about why.

This is not for you if you:

• Want to see several examples across different industries (eg SaaS, B2C, eCommerce, Mobile Apps)
• Translate engineering concepts into business concepts all the time
• See yourself as an expert at pitching for resources.